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Leveraging Relationship Currency Vol. I

Updated: Sep 13, 2019



Leveraging relationship currency is one of the most important skills for small business owners and entrepreneurs to develop. All business goals are dependent upon the successful leveraging of relationships. Many small business owners whom have great ideas fail in the long run because they do not understand the true currency to cover the cost of success is relationships.


The following are a few ways you can leverage and increase your relationship currency:


1. Know Thy-Self.


You are not perfect. Even though the ideas of your company originated from your person, you are not omniscience. You don’t know everything and are not “all-skilled.” Your natal skillsets are not suited for all situations encountered in your business. You need others. You need impactful relationships not simply to leverage labor but to support your weaknesses and ineptitudes. All people are born in a natal personality that defines both assets or things they do well and liabilities or things they do not do well. It is impossible to create meaningful and fulfilling business relationships without knowing your assets and liabilities. As a result of this knowledge you are able to identify the right people suitable for success within your business model. Many successful business owners intuitively understand where their assets and liabilities begins and ends and are able to establish meaningful relationships to leverage the assets of others to overcome personal liabilities. These relationships are the hardest to endure but provide the highest value towards business success. Knowledge of thy self is key to accumulating relationship currency.


2. Witness to Your Sacrifice.


All relationships are driven by personal and selfish motives. We all ask relationships to solve something for us or to provide something we desire. As a result, we are asking others to sacrifice to solve our personal problems or to provide something that will solve our personal motivations. Therefore, the “what’s in it for me” syndrome creates a demand for sacrifice. It creates a demand for the sacrifice to be visual, personal and meaningful. In many cases the sacrifice has nothing to do with money. It has everything to do with attempting to bring to realization what is truly important to others. You may not succeed but the sacrifice put forth in the attempt is what increases relationship currency. Once others experience your sacrifice your relationship currency is greatly increased.


3. Be of Benevolence.


In all relationships, we are seeking to grow, get better and learn from the experiences of those we transact. This is not the same thing as skills and resources necessary to do the job. It is about increase in overall life and human potential as a result of the relationship itself. In actuality, the relationship is simply the vehicle of the exchange of life experience. No matter if you are in the lead or supportive position, you are called to utilize the accumulation of your life experience to benefit the growth, development and maturation of others. Even though the ultimate goal is profit, your devotion is towards increasing the life potential of those you transact, which will lead to greater profit in the long run. People can make money anywhere, but can only experience your personal expression of benevolence through you. Bringing your unique experiences into benevolence for others will result in loyalty, devotion and commitment, towards your bottom line and raise your relationship currency.


4. Forgive and Pardon.


Many owners decrease relationship currency because they are unwilling to overlook the faults of others. They are unwilling to judge others through an impartial non-judgmental outlook. This doesn't mean forgiving ineptitudes or poor performance. This is about forgiving others for trespassing against our sense of self-worth or our egotistical established code of good and bad, right and wrong that serves as the source of judgment but has nothing to do with performance of task. As a matter of fact, many people are not fired or divorced from lacking of the skills to perform at a high level. Many are fired or divorced because of violations of some egotistical code serving as the basis of judgment of their actions. Forgiving and pardoning others is the non-judgmental view of accepting the faults of others that in most cases have nothing to do with the performance of the job. Through the process of forgiveness relationships are allowed to flourish and relationship currency maximized.


All business successes and failures are the result of relationships. Business success is not a direct relationship between ownership and outcomes. It is the result of ownership’s impact upon key relationships. Too much emphasis is placed upon the “bottom line” at the cost of relationships vs. towards nurturing relationships to drive the “bottom line.” Understanding how to increase and leverage relationship currency will ultimately bring to fruition all of your business goals.


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1 Comment


rpowerborn
Sep 16, 2019

Great article, the information applies to all relationships that you may encounter.

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